Turn up your volume



I’m happy to announce that C-K is launching an Innovation Lab.

This space is here for the entire agency – all disciplines, all departments. The Lab will allow us to experience some new technologies so we can learn more about how they work and how they might be able to work for our clients.

As of now, some of the of emerging technologies available in the Lab include: full 6-degrees-of-freedom virtual reality, Halo Lens and various Internet of Things devices.

If you’d like to learn more or schedule some time in the Lab, please email innovation@c-k.com and we’ll schedule you for the earliest available session. We’ll also be arranging small group sessions for each department beginning in the next few weeks. The Innovation Lab should be ready for business by mid-April.

Guidelines for using the Lab:

Due the nature of of the Vive VR experience, you’ll always need a lab aid present to assist you. No one should use the VR equipment alone. The aid will be present to ensure the following best practices are followed. So, in advance of your session, you will need to familiarize yourself with the Lab guidelines.

  • Clear the play area of people, furniture and other things that may be obstacles or block you from freely moving around.
  • Before getting started, your aid will run a calibration check to ensure the headset and controllers are tracking accurately.
  • The HTC Vive has a virtual boundary system that allows you to maintain awareness of the virtual play space. When in VR, if you approach the boundary, a blue grid will appear.
  • VR is - for now - a tethered experience. Please be mindful of the cable…the aid will be there to help manage the cabling system while you’re in the VR experience.
  • The HTC Vive controllers have wrists straps (like a Nintendo Wii) which will keep the controls safe in your hands.
  • It’s important to remember that simulated objects (like furniture) that may be encountered while using the product do not exist in the real world.
  • Like other devices that produce visual effects, the HTC Vive "may trigger epileptic seizures, seizures, fainting, or severe dizziness even in people who have no history of these conditions. If you have a previous history of epilepsy or seizures, loss of awareness, or other symptoms linked to an epileptic condition, consult your doctor before using the product. The HTC Vive was not designed to be used by small children (under 4) or toddlers. Do not leave the product within the reach of young children or allow them to use or play with it."